2007Journal of Shanxi Radio & Tv UniversityRequires access

On Rhetorical Characteristics of Advertising English

Qiu Ling-yun

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Abstract

Advertising English,which is accepted as a special style in English,has its own rhetorical characteristics.This article discusses through examples those features in rhetorical devices.

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What this paper is about

Advertising English,which is accepted as a special style in English,has its own rhetorical characteristics.This article discusses through examples those features in rhetorical devices.

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Advertising English,which is accepted as a special style in English,has its own rhetorical characteristics.This article discusses through examples those features in rhetorical devices.

Key concepts: Rhetorical question, Advertising, Rhetorical device, Computer science, Linguistics, Business, Philosophy

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