The SWOT Analysis of Jilin's Tourist Industry Development Under the new Situation

In Jilin Province,to develop tourist industry has many advantages as resource advantage,position advantage,brand advantage and newcoming advantage.Meanwhile,there is still has some disadvantages as product structure of the travel too single and the receiving facility structure is unreasonable.Commonly used SWOT analysis to carry on network analyze the relevant factors of tourist industry in Jilin province.Make relevant countermeasures of develop tourist industry in the future based on the analysis result.These are the key to promoting competitiveness of tourist industry.