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2006•Journal of Urumqi Adult Education InstituteRequires access

A Probe into SWOT Analysis and Development Strategies of Xinjiang Tourist Industry

Shen Lei

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Abstract

Based on the approach of SWOT, this paper analyzes the superiority, inferiority, opportunity and threat encountered by Xinjiang tourist industry and tentative strategies of developing Xinjiang tourist industry have been recommended.

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What this paper is about

Based on the approach of SWOT, this paper analyzes the superiority, inferiority, opportunity and threat encountered by Xinjiang tourist industry and tentative strategies of developing Xinjiang tourist industry have been recommended.

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Available abstract

Based on the approach of SWOT, this paper analyzes the superiority, inferiority, opportunity and threat encountered by Xinjiang tourist industry and tentative strategies of developing Xinjiang tourist industry have been recommended.

Key concepts: SWOT analysis, Tourism, Business, Marketing, Geography, Archaeology

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