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2005•Journal of Chongqing Institute of TechnologyRequires access

Experience Marketing :a New Strategy for Travel Agency Getting Rid of “Low Price ”Competition

Hong Li

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Abstract

Low price” competition is getting increasingly fierce in our tourist industry.This article introduces experience marketing into the manufacture , distribution, selling and managing, for helping the travel agency puts the axe in the helve.

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What this paper is about

Low price” competition is getting increasingly fierce in our tourist industry.This article introduces experience marketing into the manufacture , distribution, selling and managing, for helping the travel agency puts the axe in the helve.

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Available abstract

Low price” competition is getting increasingly fierce in our tourist industry.This article introduces experience marketing into the manufacture , distribution, selling and managing, for helping the travel agency puts the axe in the helve.

Key concepts: Competition (biology), Agency (philosophy), Marketing, Business, Distribution (mathematics), Tourism, Marketing strategy, Marketing mix

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