The Basic Trend of Business Marketing Strategy Under the Free Trade Condition

To effectively respond to the risk and to catch the development chance from the environmental changes,an enterprise should reasonably survey its current situation of marketing strategy under the free trade condition.Faced with the multiple block of foreign dumping,anti-dumping and protection measurement etc.,the Chinese enterprise should be clear about the fact that to meet and create consumer demand is the basic orientation for its marketing strategy,to regulate the price competition is the foundation for its sound progress,and to conduct the non-price competiton by means of continious marketing innovation is helpful for the formation of a competitive and corporative co-existing situation so as to realize a sound cycle of business development.