2007•Journal of Jining Teachers' CollegeRequires access
Analysis on Market Environments of Industry And Promoting Travel Agency Development
Mei Li
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Abstract
Today,the major problems in travel agency of our country are small-scale,weak-competitiveness and backward information technology,etc.If analyze the general situation of travel agency industry and study the macro-environments and micro-environments,we can find countermeasures,such as organizing large-scale travel agency group,strengthening brand managements and increasing inputs in technology.