2008•Xi'nan Nongye Daxue xuebaoRequires access

A Discussion of Service Innovation-Based Strategies for Overcoming Low-Price Competition in Travel Agencies in China

Zhao Yi

Abstract

Most travel agencies in China are now in a situation of low-price competition,which makes the agencies provide bad service and forms a vicious circle.Travelers often complain and their satisfaction is decreasing.These phenomena hamper the development of Chinese tourism greatly.The text analyzes the causes for the low-price competition from the characteristics of service products and offers solutions based on service innovation.

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Key concepts: Competition (biology), China, Virtuous circle and vicious circle, Service (business), Tourism, Business, Marketing, Industrial organization