Ye Bin Han
Abstract
As a kind of commercial language,advertising English differs from English for general purpose,which finds expression in the use of words,the structure of sentences and the device of rhetoric.This paper analyzes the characteristics of advertising English from the aspects of morphology,syntax and rhetorical devices based on many real examples of advertisement.
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As a kind of commercial language,advertising English differs from English for general purpose,which finds expression in the use of words,the structure of sentences and the device of rhetoric.This paper analyzes the characteristics of advertising English from the aspects of morphology,syntax and rhetorical devices based on many real examples of advertisement.
Key concepts: Syntax, Linguistics, Rhetoric, Feature (linguistics), Rhetorical question, Rhetorical device, Computer science, Advertising