2009•Journal of Fujian Agriculture and Forestry UniversityRequires access

Analysis of the linguistic characteristics of advertising English

Chi Xuan

Abstract

As an applied tool to introduce and sell goods,advertising becomes a necessary means of commercial economy in modern informative society,and the linguistic characteristics of advertising English and its function are regarded more and more important.This paper analyzes the characteristics of advertising English from the aspects of morphology,syntax and rhetorical devices based on lots of practical examples of advertisements from original English magazines.

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Key concepts: Rhetorical question, Syntax, Advertising, Linguistics, Function (biology), Rhetorical device, Computer science, Business