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The Necessity of Immplenting Green Marketing Strategies by Foreign Trade Enterprises

Aidong Zhang

Abstract

Considering the upholding of green consumption concept and the green barriers in the international trade,Chinese enterpries have started to realize the necessity of transforming the traditional marketing into the green marketing characterized by sustainable development.Thanks to the restrictive elements,Chinese enterprises need improve the competitiveness and establish the green marketing system to attain to that purpose.

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Available abstract

Key concepts: Green marketing, Green consumption, Business, Marketing, Consumption (sociology), Sustainable development, Marketing strategy, Marketing management