2008•Food engineeringRequires access

Analysis on green food marketing status and the strategies study

MA Qing-mei

Abstract

Considering the upholding of green consumption concept,the green food consumption has formed a group. Chinese enterprises have started to realize the necessity of transforming the traditional marketing into the green marketing characterized by sustainable development. They need to solve many current problems in carrying out the green marketing so that they will raise their products market occupancy and competition strength.

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Available abstract

Key concepts: Green marketing, Green consumption, Green food, Marketing, Business, Consumption (sociology), Competition (biology), Marketing strategy