Optimization of the Consumption Structure of Rural Residents in China

The research on the rural consumption structure has importance meaning for promoting the optimization of the industrial structure and building an overall well-off society.The consumption structure of rural residents in China had such problems as higher Engel's coefficient,slow increase of medical and cultural consumption.Rural residents must be guided to set up the correct consumption concept.The construction of rural consumer goods markets should be sped up and the developing data consumption of rural residents should be guided.At the same time,the consumption behaviors of rural residents should be standardized and guided though creating new type of culture.