On China's Commercial Banks' Marketing Strategies

With the development of market economy, the extent of marketability of our banks increases constantly. With the intense market competitions and the introduction of foreign advanced management ideas, every commercial bank has attached more and more importance to marketing as a new competition strategy. This thesis analyses some problems in the process of commercial banks marketing in China at present. At last, this article puts forward that only when our commercial banks draw up the scientific and systematic marketing strategies to meet market demands and carry them out can the banks survive perpetually and develop persistently in the intense competitions and in the complicated and variable market environments.