2008•Taiyuan Science and TechnologyRequires access

Discussion on the Modern Enterprises Developing the Green Marketing

Zhang Wen-rui

Abstract

This paper introduced the connotation of green marketing and the function of green marketing in sustainable development,and concretely analyzed the questions which enterprise green marketing in our country faced from the enterprise own,the consumer and the government three aspects.The paper proposed the countermeasures for the modern enterprise implementing the green marketing.

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Available abstract

Key concepts: Green marketing, Business, Marketing, Connotation, Government (linguistics), Marketing management, Function (biology), Sustainable development