Le Ma
Abstract
Advertising English as a special register has its unique features,which needs distinctive translating strategies based on rhetorical characters.This study aims to analyse the most common rhetorical features and tranlating methods in advertising English through several examples.
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Advertising English as a special register has its unique features,which needs distinctive translating strategies based on rhetorical characters.This study aims to analyse the most common rhetorical features and tranlating methods in advertising English through several examples.
Key concepts: Rhetorical question, Register (sociolinguistics), Rhetorical device, Advertising, Linguistics, Computer science, Business, Philosophy