2008•Journal of Shandong Institute of Physical Education and SportsRequires access

Trend of competitive sports and mass sports of China after 2008 Olympic Games——Inspiration of Japan's sports development road after Tokyo Olympic Games

Hong Gao

Abstract

2008 Olympic Games for China is a golden opportunity,so we should try our best to hold the Olympic Games well and realize the promise of holding a high level and special Olympic Games.Therefore,sports will become the strategic aim that we pay more attention to at present.But after the 2008 Beijing Olympic Games,we will confront with many problems such as whether China will mainly develop competitive sports or mass sports,how should the Chinese sports develop and so on.Considering these problems,the author thinks that we should learn from Japan after the Tokyo Olympic Games in the development of competitive sports and mass sports develop harmoniously,adopting grasping with both hands strategic policy.

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Key concepts: Beijing, China, Advertising, Sports marketing, Asian games, Political science, Sport management, Marketing