Online Readers Geographically More Dispersed than Print Readers
Hsiang Iris Chyi
Abstract
Hsiang Iris Chyi
Abstract
Online reader surveys at 28 local newspapers suggest than newspapers based in locales of larger populations as well as those with higher print circulations tend to have a more geographically dispersed online readership.
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Online reader surveys at 28 local newspapers suggest than newspapers based in locales of larger populations as well as those with higher print circulations tend to have a more geographically dispersed online readership.
Key concepts: Newspaper, Audience measurement, Advertising, Media studies, Reading (process), History, Geography, Political science