2016•International Journal in Management and Social ScienceRequires access
A Study on Readers’ Perception of Newspapers in Nagpur
Pooja Bhutada, Sridevi Jaiswal
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Abstract
India is an interesting market for newspapers as its citizens belong to different faiths and speak different languages. While Hindi is a national language and has the most newspaper readership, regional newspapers too are follow strongly. In fact, in some states, readership of regional newspaper outnumbers the readership for Hindi newspaper. There are different types of news papers in the market right from national level news papers to community newspapers. In the midst of this all, there also exists substantial readership for English newspapers which are mainly confined to urban areas of the country. Though all of them are print media, the audience for all these news papers is different.