1993•Applied EconomicsRequires access
Readership competition and the ‘monopoly’ press
Harold Winter
Open publisher page 1 citations
Abstract
Most American newspapers are published in cities in which no other daily newspaper is published. While these newspapers are considered city monopolists, this study examines the effect of readership competition across cities. By using a sample of 386 newspaper firms that publish in cities in which no other daily newspaper is published, this paper demonstrates that these ‘monopoly’ newspapers face significant readership competition from newspapers published in other cities.