1993•Journal of Professional Services MarketingRequires access

Should the Airline Industry Market Safety?

Clare L. Comm, Ellen Foster Curtis

Abstract

Marketers need to be concerned about a growing lack of consumer confidence regarding safety in service industries such as the transportation industry. This article focuses on safety and consumer issues in the airline industry since deregulation. Marketing solutions to improve the images of service industries in general and the airline industry in particular are recommended.

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Key concepts: Business, Deregulation, Marketing, Service (business), Consumer confidence index, Tertiary sector of the economy, Transportation industry, Industrial organization