Max O. McKitrick
Abstract
(1977). Consumer Relations: A New Curriculum for Collegiate Schools of Business. The Journal of Business Education: Vol. 52, No. 8, pp. 350-352.
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(1977). Consumer Relations: A New Curriculum for Collegiate Schools of Business. The Journal of Business Education: Vol. 52, No. 8, pp. 350-352.
Key concepts: Curriculum, Business education, Sociology, Marketing, Political science, Business, Pedagogy, Higher education