2006•Unpublished venueRequires access

Strategy : a view from the top (an executive perspective)

Cornelis A. de Kluyver, John A. Pearce

Abstract

1. What is Strategy? 2. Strategy and Performance 3. Analyzing the External Strategic Environment 4. Analyzing an Industry 5. Analyzing an Organization's Strategic Resource Base 6. Formulating Business Unit Strategy 7. Business Unit Strategy: Contexts and Special Dimensions 8. Global Strategy Formulation 9. Corporate Strategy: Shaping the Portfolio 10. Corporate Strategy: Managing the Portfolio

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Available abstract

Key concepts: Strategic business unit, Strategic management, Portfolio, Business, Perspective (graphical), Resource (disambiguation), Process management, Unit (ring theory)