Frederick Betz
Abstract
Preface Strategy Process Implementing Strategy Strategic Business Models Planning Scenarios Strategy Theory Strategic Plan Strategic Vision Markets and Innovation Competition and Structure Operations and Control Information Strategy Diversification Strategy Knowledge Assets Bibliography Index.
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Preface Strategy Process Implementing Strategy Strategic Business Models Planning Scenarios Strategy Theory Strategic Plan Strategic Vision Markets and Innovation Competition and Structure Operations and Control Information Strategy Diversification Strategy Knowledge Assets Bibliography Index.
Key concepts: Strategic planning, Strategic management, Diversification (marketing strategy), Business, Strategic control, Profit impact of marketing strategy, Technology strategy, Executive summary