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TAMING THE SILICON STEED : PERCEPTIONS OF RISK

John C. Keller, Paul P. Jovanis

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Abstract

This paper draws from contemporary research in the psychological literature to argue that transportation engineers and decision makers should consider the issue of perceived risk when developing Intelligent Vehicle-Highway Systems (IVHS). These perceptions will influence public acceptance of IVHS technologies and the consequent product market. Current research could be affected in at least two areas: the design standards of IVHS systems and IVHS benefit estimation.

About this research paper

What this paper is about

This paper draws from contemporary research in the psychological literature to argue that transportation engineers and decision makers should consider the issue of perceived risk when developing Intelligent Vehicle-Highway Systems (IVHS). These perceptions will influence public acceptance of IVHS technologies and the consequent product market. Current research could be affected in at least two areas: the design standards of IVHS systems and IVHS benefit estimation.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper draws from contemporary research in the psychological literature to argue that transportation engineers and decision makers should consider the issue of perceived risk when developing Intelligent Vehicle-Highway Systems (IVHS). These perceptions will influence public acceptance of IVHS technologies and the consequent product market. Current research could be affected in at least two areas: the design standards of IVHS systems and IVHS benefit estimation.

Key concepts: Perception, Transport engineering, Intelligent transportation system, Engineering, Risk perception, Product (mathematics), Risk analysis (engineering), Business

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