Lee Watson
Abstract
Introduction. On being a Creative Artist. Getting Organized - Order from Chaos. What You Do - Direct Marketing. What You Do - Indirect Marketing. Your Bag of Tricks - Sales Tools. What You Need - Clients. Your Roadmap - The Marketing Plan. Your Money Game - The Marketing Budget. How you Succeed - Internal Politics
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Introduction. On being a Creative Artist. Getting Organized - Order from Chaos. What You Do - Direct Marketing. What You Do - Indirect Marketing. Your Bag of Tricks - Sales Tools. What You Need - Clients. Your Roadmap - The Marketing Plan. Your Money Game - The Marketing Budget. How you Succeed - Internal Politics
Key concepts: Marketing plan, Order (exchange), Plan (archaeology), Politics, Marketing, Marketing mix, Business, Engineering