2008Unpublished venueRequires access

Marketing: the Roots of your Business

Susan S. Franko

Open publisher page 1 citations

Abstract

Today’s culture is in a constant state of flux. The ways we think, plan, and communicate are changing rapidly. Why should that matter to you? Because you have marketing and sales goals to meet. You need a successful sales process. Your methods of communication with colleagues are critical to the success of your day, projects, and professional enjoyment. Here I present the 13 key techniques for implementing a successful marketing strategy. What follows is practical information. If you take time to ponder the application of these techniques, you can improve your marketing and sales.

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What this paper is about

Today’s culture is in a constant state of flux. The ways we think, plan, and communicate are changing rapidly. Why should that matter to you? Because you have marketing and sales goals to meet. You need a successful sales process. Your methods of communication with colleagues are critical to the success of your day, projects, and professional enjoyment. Here I present the 13 key techniques for implementing a successful marketing strategy. What follows is practical information. If you take time to ponder the application of these techniques, you can improve your marketing and sales.

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Available abstract

Today’s culture is in a constant state of flux. The ways we think, plan, and communicate are changing rapidly. Why should that matter to you? Because you have marketing and sales goals to meet. You need a successful sales process. Your methods of communication with colleagues are critical to the success of your day, projects, and professional enjoyment. Here I present the 13 key techniques for implementing a successful marketing strategy. What follows is practical information. If you take time to ponder the application of these techniques, you can improve your marketing and sales.

Key concepts: Marketing, Business, Return on marketing investment, Key (lock), Sales management, Marketing plan, Marketing strategy, Process (computing)

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