Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

From the Publisher: Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph Doctor Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave -- fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!