The Barclays Guide to Franchising for the Small Business
John Stanworth, Brian Smith, Barclays Bank, Overseas
Abstract
John Stanworth, Brian Smith, Barclays Bank, Overseas
Abstract
Introduction to franchising what can be franchised? the advantages and disadvantages of franchising becoming a franchisee becoming a franchisor the franchise relationship working out if franchising is right for you overview and conclusions useful sources in establishing your franchise. Appendices: franchise agreement - short form Kall Kwik Printing (UK) Ltd franchise agreement.
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Introduction to franchising what can be franchised? the advantages and disadvantages of franchising becoming a franchisee becoming a franchisor the franchise relationship working out if franchising is right for you overview and conclusions useful sources in establishing your franchise. Appendices: franchise agreement - short form Kall Kwik Printing (UK) Ltd franchise agreement.
Key concepts: Franchise, Business, Small business, Marketing, Industrial organization