1987•Medical Entomology and ZoologyRequires access

The Blueprint For Franchising A Business

Steven S. Raab, Gregory Matusky

Abstract

Franchising in Today's Economy The Rise of a Marketing System Evaluating Yourself as a Franchisor Is Your Business Franchisable? The Five Factors for Franchise Success The Rewards of Franchising The Disadvantages of Franchising Structuring Your Franchise: An Overview Defining Your Franchise Offering: Some Basic Elements What Obligations to Assume: The Franchisor as Servant Controlling Your Franchise System Selling Your Franchise One Last Look at Legalities Selected Management Issues Index.

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Key concepts: Franchise, Blueprint, Business, Structuring, Marketing, Delegation, Industrial organization, Management