Franchising in Australia : the practical guide to all the promises and pitfalls
Garry Williamson
Abstract
Garry Williamson
Abstract
1 Where did franchising begin and how and why does it work?2 Questions to ask when buying a franchise3 The steps you will take in buying a franchise4 More questions that deserve answers5 Picking the winners6 How to tell when a franchise system is in trouble7 So you want to franchise your business8 How to franchise your business9 Common misconceptions about franchising10 Expansion of franchising through conversion11 International expansion for Australian franchisors12 The franchisor-franchisee relationship13 The unhappy franchisee14 The controls15 The franchise agreement16 The legal picture17 Your bank and franchising18 Information sources on franchising19 Your next stepAppendix I: The Franchising Code of ConductAppendix II: Businesses for franchiseIndex
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1 Where did franchising begin and how and why does it work?2 Questions to ask when buying a franchise3 The steps you will take in buying a franchise4 More questions that deserve answers5 Picking the winners6 How to tell when a franchise system is in trouble7 So you want to franchise your business8 How to franchise your business9 Common misconceptions about franchising10 Expansion of franchising through conversion11 International expansion for Australian franchisors12 The franchisor-franchisee relationship13 The unhappy franchisee14 The controls15 The franchise agreement16 The legal picture17 Your bank and franchising18 Information sources on franchising19 Your next stepAppendix I: The Franchising Code of ConductAppendix II: Businesses for franchiseIndex
Key concepts: Franchise, Work (physics), Business, Marketing, Public relations, Political science, Engineering, Mechanical engineering