Alexandra Lennane
Abstract
SUBTITLE: ADVERTISING HAS BECOME AN INCREASINGLY IMPORTANT TOOL FOR AIRLINES AS COMPETITION HAS INCREASED. FOR LOW-COST OPERATORS, THE ASSOCIATED COSTS REPRESENT A LARGE PART OF THEIR MARKETING BUDGET. ALEXANDRA LENNANE LOOKS AT THE LATEST DEVELOPMENTS.
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SUBTITLE: ADVERTISING HAS BECOME AN INCREASINGLY IMPORTANT TOOL FOR AIRLINES AS COMPETITION HAS INCREASED. FOR LOW-COST OPERATORS, THE ASSOCIATED COSTS REPRESENT A LARGE PART OF THEIR MARKETING BUDGET. ALEXANDRA LENNANE LOOKS AT THE LATEST DEVELOPMENTS.
Key concepts: Subtitle, Competition (biology), Business, Advertising, Marketing, Engineering, Operations management, Computer science