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THE MARKET MAKERS

Doug Rhymes

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Abstract

SUBTITLE: INTENSE COMPETITION IS LEADING MORE AND MORE AIRLINES TO SEEK LOW COSTS AND MAXIMUM REVENUES IN OFF-LINE MARKETS BY OUTSOURCING SOME OF THEIR SALES AND MARKETING OPERATIONS.

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What this paper is about

SUBTITLE: INTENSE COMPETITION IS LEADING MORE AND MORE AIRLINES TO SEEK LOW COSTS AND MAXIMUM REVENUES IN OFF-LINE MARKETS BY OUTSOURCING SOME OF THEIR SALES AND MARKETING OPERATIONS.

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Available abstract

SUBTITLE: INTENSE COMPETITION IS LEADING MORE AND MORE AIRLINES TO SEEK LOW COSTS AND MAXIMUM REVENUES IN OFF-LINE MARKETS BY OUTSOURCING SOME OF THEIR SALES AND MARKETING OPERATIONS.

Key concepts: Business, Subtitle, Air travel, Marketing, Industrial organization, Aviation, Advertising, Commerce

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