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SELLING THE AIRLINE

Sandra Arnoult

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Abstract

SUBTITLE: CARRIERS CONTINUE TO SPEND ON MARKETING AND ADVERTISING IN HOPES OF LEADING A LASTING IMAGE WITH THE PUBLIC.

About this research paper

What this paper is about

SUBTITLE: CARRIERS CONTINUE TO SPEND ON MARKETING AND ADVERTISING IN HOPES OF LEADING A LASTING IMAGE WITH THE PUBLIC.

Why it matters

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Key contribution

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Method / approach

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Main findings

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Limitations

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Applications

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Available abstract

SUBTITLE: CARRIERS CONTINUE TO SPEND ON MARKETING AND ADVERTISING IN HOPES OF LEADING A LASTING IMAGE WITH THE PUBLIC.

Key concepts: Business, Interlining, Aeronautics, Advertising, Air travel, Aviation, Operations management, Marketing

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