Australian Telematics Market: Facing the Challenge of Delivering 3rd Generation Telematics Systems

The Australian telematics market is beginng to emerge from its embryonic state. Consumers are now broadly aware of the possibilities of vehicle tracking and navigation. Commercial vehicle operators are also aware of the business case for telematics, and have largely tackled the obstacles to tracking the mobile workforce. Bouyed by international trends and the steady optioning rates for their second generation telematics programs, local vehicle manufacturers are developing roadmaps for third generation telematics systems that will move beyond vehicle security and personal safety. This paper provides an insight into the evolution of the Australia Telematics industry as it wrestles to understand and implement telematics solutions that make economic sense and provide real value to motorists. This paper will also provide an overview of a recent industry project that gives shape to what third generation telematics services may look like in the future.