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Business world 2

Lawrence J. Gitman, Carl D. McDaniel

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Abstract

THE BUSINESS WORLD. The U.S. Business System. The Business Economy. Meeting Social Responsibilities. Forms of Business Organization. Small Business and Franchises. MANAGEMENT. The Managerial Process. The Internal Organization. Human Relations in Business. Human-Resource Management. Labor-Management Relations. Production and Operations Management. MARKETING MANAGEMENT. The Marketing Process. Promotional Strategies. Distribution Management. Pricing Strategies. FINANCE. Money in the Financial System. Securities Markets. Financing Businesses. Risk and Insurance. MANAGING INFORMATION. Computers and Data Processing. Computer-Based Information Systems and Business Analysis. FURTHER DIMENSIONS AND OPPORTUNITIES. The Legal and Tax Environment. International Business. Opportunities in Tomorrow's Business World. Index.

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THE BUSINESS WORLD. The U.S. Business System. The Business Economy. Meeting Social Responsibilities. Forms of Business Organization. Small Business and Franchises. MANAGEMENT. The Managerial Process. The Internal Organization. Human Relations in Business. Human-Resource Management. Labor-Management Relations. Production and Operations Management. MARKETING MANAGEMENT. The Marketing Process. Promotional Strategies. Distribution Management. Pricing Strategies. FINANCE. Money in the Financial System. Securities Markets. Financing Businesses. Risk and Insurance. MANAGING INFORMATION. Computers and Data Processing. Computer-Based Information Systems and Business Analysis. FURTHER DIMENSIONS AND OPPORTUNITIES. The Legal and Tax Environment. International Business. Opportunities in Tomorrow's Business World. Index.

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Available abstract

THE BUSINESS WORLD. The U.S. Business System. The Business Economy. Meeting Social Responsibilities. Forms of Business Organization. Small Business and Franchises. MANAGEMENT. The Managerial Process. The Internal Organization. Human Relations in Business. Human-Resource Management. Labor-Management Relations. Production and Operations Management. MARKETING MANAGEMENT. The Marketing Process. Promotional Strategies. Distribution Management. Pricing Strategies. FINANCE. Money in the Financial System. Securities Markets. Financing Businesses. Risk and Insurance. MANAGING INFORMATION. Computers and Data Processing. Computer-Based Information Systems and Business Analysis. FURTHER DIMENSIONS AND OPPORTUNITIES. The Legal and Tax Environment. International Business. Opportunities in Tomorrow's Business World. Index.

Key concepts: Business, New business development, Business relationship management, Business analysis, Business process management, Human resource management, Electronic business, Financial management

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