1992•Medical Entomology and ZoologyRequires access
The world of business
Lawrence J. Gitman, Carl D. McDaniel
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Abstract
Business Systems The Business Economy Our Multicultural Society and its Implications for Business Global Business Business Ethics and Social Responsibilities Forms of Business Organizations Entrepreneurship, Small Business and Franchizing The Managerial Process Internal Organization of the Firm Production and Operations Management Motivation, Leadership and Group Behaviour Human Resource Management Labour-Management Relations The Marketing Process and Marketing Research Product and Price Strategies Distribution Management Promotional Strategies Computers and Information Systems Accounting Financial Institutions Financial Management Securities and Securities Markets The Legal and Tax Environment Risk and Insurance Epilogue - Your Career in Business.