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Competitive intelligence : create an intelligent organization and compete to win

Michelle Cook, Curtis R. Cook

Abstract

Competitive intelligence (CI) competitive analysis setting up a CI project finding the information you need sources of information online and electronic sources of information analysis - turning information into intelligence analyzing your company through benchmarking presenting and using your findings additional CI tools and techniques ethical and legal considerations CI around the world establishing a CI function in your business protecting your company from competitors competitive intelligence in action.

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Available abstract

Key concepts: Competitive intelligence, Competitor analysis, Benchmarking, Business intelligence, Competitive advantage, Function (biology), Business, Knowledge management