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How to Evaluate and Improve Your Marketing Department

Keith Sparkling, Gerard Earls, Keith Sparling

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Abstract

Prepare a blueprint for the future growth of your marketing department -- and your business -- with How to Evaluate and Improve Your Marketing Department. From market orientation and information to employee performance appraisals, you'll find everything you need to improve your marketing organization and make the most out of your sales efforts. Plus, this all-in-one program will help you: -- Set challenging, attainable marketing and sales objectives -- Create a database of relevant, usable customer, product, and market information -- Determine how effectively your pricing strategy responds to market and competitive conditions -- Strengthen sales and distribution operations

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What this paper is about

Prepare a blueprint for the future growth of your marketing department -- and your business -- with How to Evaluate and Improve Your Marketing Department. From market orientation and information to employee performance appraisals, you'll find everything you need to improve your marketing organization and make the most out of your sales efforts. Plus, this all-in-one program will help you: -- Set challenging, attainable marketing and sales objectives -- Create a database of relevant, usable customer, product, and market information -- Determine how effectively your pricing strategy responds to market and competitive conditions -- Strengthen sales and distribution operations

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Available abstract

Prepare a blueprint for the future growth of your marketing department -- and your business -- with How to Evaluate and Improve Your Marketing Department. From market orientation and information to employee performance appraisals, you'll find everything you need to improve your marketing organization and make the most out of your sales efforts. Plus, this all-in-one program will help you: -- Set challenging, attainable marketing and sales objectives -- Create a database of relevant, usable customer, product, and market information -- Determine how effectively your pricing strategy responds to market and competitive conditions -- Strengthen sales and distribution operations

Key concepts: Marketing, Blueprint, Business, USable, Marketing strategy, Marketing effectiveness, Marketing management, Return on marketing investment

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