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Slide 8: Go-to-Market Strategy

Paul M. Getty

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Abstract

Slide 8, which describes your go-to-market strategy, tells investors how you plan to capture market share and grow your business. Even if you are not ready to launch your product, it is important to show your understanding of future sales and marketing strategies to establish that you, as CEO, have a comprehensive understanding of how to best generate future revenues. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

About this research paper

What this paper is about

Slide 8, which describes your go-to-market strategy, tells investors how you plan to capture market share and grow your business. Even if you are not ready to launch your product, it is important to show your understanding of future sales and marketing strategies to establish that you, as CEO, have a comprehensive understanding of how to best generate future revenues. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Why it matters

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Key contribution

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Method / approach

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Available abstract

Slide 8, which describes your go-to-market strategy, tells investors how you plan to capture market share and grow your business. Even if you are not ready to launch your product, it is important to show your understanding of future sales and marketing strategies to establish that you, as CEO, have a comprehensive understanding of how to best generate future revenues. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Key concepts: Business, Marketing, Plan (archaeology), Product (mathematics), Revenue, Market share, Industrial organization, Finance

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