From One to Two - A Possible Model of Organizational Development and Development of Organizational Capabilities

Setting the task in general form. The concept of organizational development is undergoing a significant transformation these days; the fact that the expectations of companies concerning organizational development have increased carries substantial importance. The emphasis is increasingly shifting towards the implementation of changes that support the achievement of strategic objectives, providing the greatest added value within a reasonable period of time. From a financial point of view, the attention is shifting towards tangible effectiveness and promptness. The leading Hungarian and international companies possess appropriately detailed strategies that show elements in their hierarchy of objectives that focus on financial effectiveness, internal organizational standards, employee competencies and customer satisfaction. As a foundation for such strategies, enterprises assess regularly, on the one hand, their own performance to date, and on the other hand, they compare themselves with competitors taking into account the market environment. It is important that the answers exist not only at the organizational level but also provide guidance for the staff in clarifying the requirements and planning individual contributions.