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CHEAP THRILLS WITH NO FRILLS

Lois Jones

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Abstract

SUBTITLE: LOW-COST STARTUPS ARE BEGINNING TO LOOK EXTREMELY VULNERABLE AS MORE MAJORS LAUNCH LOW-COST SUBSIDIARIES, IGNORING THE ARGUMENT THAT THE INDEPENDENT PLAYERS SHOULD INSTEAD BE LEFT TO SATISFY THE DEMAND FOR LOW FARES IN UNDER-SERVED MARKETS.

About this research paper

What this paper is about

SUBTITLE: LOW-COST STARTUPS ARE BEGINNING TO LOOK EXTREMELY VULNERABLE AS MORE MAJORS LAUNCH LOW-COST SUBSIDIARIES, IGNORING THE ARGUMENT THAT THE INDEPENDENT PLAYERS SHOULD INSTEAD BE LEFT TO SATISFY THE DEMAND FOR LOW FARES IN UNDER-SERVED MARKETS.

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Available abstract

SUBTITLE: LOW-COST STARTUPS ARE BEGINNING TO LOOK EXTREMELY VULNERABLE AS MORE MAJORS LAUNCH LOW-COST SUBSIDIARIES, IGNORING THE ARGUMENT THAT THE INDEPENDENT PLAYERS SHOULD INSTEAD BE LEFT TO SATISFY THE DEMAND FOR LOW FARES IN UNDER-SERVED MARKETS.

Key concepts: Argument (complex analysis), Subtitle, Business, Low-cost carrier, Subsidiary, Advertising, Economics, Marketing

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