Lois Jones
Abstract
SUBTITLE: WHILE THE REST OF THE AIRLINE INDUSTRY PROMOTES THE IDEA OF NO-FRILLS, VIRTUALLY FAT-FREE FLYING, MIDWEST EXPRESS IS PAMPERING ITS PASSENGERS WITH PREMIUM SERVICE: MEANWHILE IN FRANCE FAIRLINES HOPES TO EMULATE THIS SUCCESS.
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SUBTITLE: WHILE THE REST OF THE AIRLINE INDUSTRY PROMOTES THE IDEA OF NO-FRILLS, VIRTUALLY FAT-FREE FLYING, MIDWEST EXPRESS IS PAMPERING ITS PASSENGERS WITH PREMIUM SERVICE: MEANWHILE IN FRANCE FAIRLINES HOPES TO EMULATE THIS SUCCESS.
Key concepts: Subtitle, Rest (music), Service (business), Business, Advertising, Class (philosophy), Marketing, Commerce