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NONRESPONSE AND TRAVEL SURVEYS. IN: TRANSPORT SURVEY QUALITY AND INNOVATION

Nelly Kalfs, Henk van Evert

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Abstract

The validity of a survey can be seriously undermined by nonresponse, or the inability to obtain information or correct information from respondents. This chapter considers reasons and explanations for nonresponse, and it discusses the basic priciples of several successful strategies to increase response rates as well as strategies to reduce the refusal rate. A summary of a Dutch case study is provided to show how an improved survey procedure reversed the downward trend into a high response rate.

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What this paper is about

The validity of a survey can be seriously undermined by nonresponse, or the inability to obtain information or correct information from respondents. This chapter considers reasons and explanations for nonresponse, and it discusses the basic priciples of several successful strategies to increase response rates as well as strategies to reduce the refusal rate. A summary of a Dutch case study is provided to show how an improved survey procedure reversed the downward trend into a high response rate.

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Available abstract

The validity of a survey can be seriously undermined by nonresponse, or the inability to obtain information or correct information from respondents. This chapter considers reasons and explanations for nonresponse, and it discusses the basic priciples of several successful strategies to increase response rates as well as strategies to reduce the refusal rate. A summary of a Dutch case study is provided to show how an improved survey procedure reversed the downward trend into a high response rate.

Key concepts: Non-response bias, Quality (philosophy), Survey data collection, Econometrics, Survey research, Economics, Actuarial science, Psychology

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