2022International Journal of Frontiers in SociologyOpen access

Research on New Media in the Era of Convergence: A Case Study of Xiaohongshu

Xiangliguo Cheng

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Abstract

"With the development of the Internet in modern society, the phenomenon of achieving the great influence on the Internet through the transformation of modern communication system combining online and offline(“radio and televation+” “Internet+”) spreads out by all kinds of media and major commercial websites as well as their new media platforms. 5G era abridges the distance between people through pictures, videos, live interactions. This new Internet era provides more opportunities for all the commercials, media industries in society with their convergence of different means of communication. The new media like “Xiaohongshu” is new technological trend that has brought up to public sight."

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"With the development of the Internet in modern society, the phenomenon of achieving the great influence on the Internet through the transformation of modern communication system combining online and offline(“radio and televation+” “Internet+”) spreads out by all kinds of media and major commercial websites as well as their new media platforms. 5G era abridges the distance between people through pictures, videos, live interactions. This new Internet era provides more opportunities for all the commercials, media industries in society with their convergence of different means of communication. The new media like “Xiaohongshu” is new technological trend that has brought up to public sight."

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Available abstract

"With the development of the Internet in modern society, the phenomenon of achieving the great influence on the Internet through the transformation of modern communication system combining online and offline(“radio and televation+” “Internet+”) spreads out by all kinds of media and major commercial websites as well as their new media platforms. 5G era abridges the distance between people through pictures, videos, live interactions. This new Internet era provides more opportunities for all the commercials, media industries in society with their convergence of different means of communication. The new media like “Xiaohongshu” is new technological trend that has brought up to public sight."

Key concepts: Technological convergence, The Internet, Convergence (economics), New media, Telecommunications, Phenomenon, Sight, Advertising

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