2009•Journal of Radio & TV UniversityRequires access

Application of Media Convergence Theory in Chinese TV:A Case of studying IPTV

Jian Meng

Abstract

In this paper it is examined the social and technological drive force behind media convergence and divided media convergence into several stages based on its development.Specifically,taking IPTV as a typical case,the author analyzes the formation of media convergence and elaborates its significance in terms of media society,meanwhile,the possibility is explored of the future of media convergence in the era of Web 3.0.

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Available abstract

Key concepts: Technological convergence, Convergence (economics), IPTV, Social media, Computer science, Symbolic convergence theory, Media theory, New media