Strategies for developing media managers for convergence: an analysis of perspectives from management theory and practice for managers of converged newsrooms

This article explores multiple dimensions of the media convergence that is sweeping the media industries. The goal is to provide a broad understanding of the impact of media convergence and help develop strategies for media managers to manage convergence. Trends accelerate, decelerate or sometimes disappear altogether. The attention of the author of this article is therefore focused as much on the underlying processes and pattern of impacts as upon the convergence trend itself. However, long the convergence trend lasts and whatever trend comes next, these processes and patterns should serve to facilitate understanding of the role of media in society.