2012•Technology Innovation Management ReviewOpen access

Q&A. What Is Customer Value and How Do You Deliver It?

Aparna Shanker

Abstract

Q. What is customer value and how do you deliver it?A. Delivering value to customers is important to managers, leaders, and entrepreneurs alike. To be willing to pay, a customer must derive value from a market offer. However, what is customer value? How does a supplier deliver customer value?What is customer value?There are various interpretations of what is meant by customer

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Key concepts: Customer equity, Customer lifetime value, Customer value, Customer retention, Customer advocacy, Customer profitability, Business, Value (mathematics)