The Realization of Customer Value based on the Mass Customization

The customers want to choose the maximum customer delivered value during the enterprise's value creating process,At the same time,the enterprises get the customer relationship value when the customers obtain the value from them.How can the enterprises get the balance between the customer delivered value and the customer relationship value? Mass Customization,which is a new way of production of facing the personal needs of the customers and not sacrificing the enterprises' own profit,can make the two relationships come true at the same time and also,it's the primary way of production in 21century.