Research of Customer Lifetime Value Based on Credit Factors

The calculation of customer's value is the foundation of effectively implementing customer relationship management.A lot of scholars have further study in customer lifetime value.Based on the early research,this paper considers the credit factor in calculating customer's value,and gives the conclusion that it needn't consider the credit question while calculating colony's customer lifetime value and need to consider while calculating individual customer lifetime value.This paper proposes calculating models in ration of individual customer lifetime value,and carries on positive research with the data of some one communication's company.In the end,this paper gives some marketing tactics according to different customers' characteristics.