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Problems in Marketing: Analysis and Applications

Luiz A. Moutinho

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Abstract

Strategic Marketing Marketing Research Market Forecasting Consumer Behaviour, Segmentation and Positioning Product Policy and New-Product Development Pricing Strategies Advertising and Sales Promotion Sales and Distribution Management Services Marketing International Marketing

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Strategic Marketing Marketing Research Market Forecasting Consumer Behaviour, Segmentation and Positioning Product Policy and New-Product Development Pricing Strategies Advertising and Sales Promotion Sales and Distribution Management Services Marketing International Marketing

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OpenAlex reports 5 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Strategic Marketing Marketing Research Market Forecasting Consumer Behaviour, Segmentation and Positioning Product Policy and New-Product Development Pricing Strategies Advertising and Sales Promotion Sales and Distribution Management Services Marketing International Marketing

Key concepts: Business

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